PSA scripts · 2023 · full text
"Don't Give Coyotes an Easy Meal"
Paired 20- and 60-second AV scripts for an urban wildlife coexistence campaign — same concept, two runtimes.
scriptwritingpublic campaign20-second spot
| Video | Audio |
|---|---|
| Fancy-looking waiter, holding menu. Glances down at "today's specials," and starts to read. | (Fancy violin music) WAITER: And tonight on the menu… |
| Another waiter brings out a tray and places it down on a table, opening it to reveal garbage, a cute small dog, and a cute fluffy cat. | WAITER: Your garbage, Fido, and Mr. Fluffles. |
| Image of a coyote styled as a restaurant patron, at a table with a knife and fork and a napkin around its neck. | VO: Don't give coyotes an easy meal. |
| Slow pan across a DC map with suspected coyote habitats marked. | VO: Learn to live with DC's coyote population and see what you can do to keep your pets and home safe. |
| Campaign logo and website. | VO: Visit districtcoyotes.org for more information. |
60-second spot
| Video | Audio |
|---|---|
| Fancy-looking waiter, holding menu, reads "today's specials." | (Fancy violin music) WAITER: And tonight on the menu… |
| A tray is placed and opened: garbage. | WAITER: Your garbage… |
| Another tray: picture of a small, cute dog. | WAITER: Fido… |
| A third tray: picture of a fluffy, cute cat. | WAITER: and Mr. Fluffles. |
| Zoom back from a wide shot of all three trays together. | VO: What do these three delicious meals have in common? |
| Slow pan across a DC map with suspected coyote habitats marked. | VO: They're potentially food for the District of Columbia's coyote population. |
| B-roll of Rock Creek Park — trails and wooded areas. | VO: Although rarely seen, coyotes live in DC's green spaces like Rock Creek Park. |
| Garbage strewn about in the street, bags piled up. | VO: Coyotes are attracted to easy meals like improperly stored garbage… |
| People walking small dogs around DC. | VO: …or small animals, including pets. |
| People collecting garbage and putting it into bins. | VO: You can keep coyotes away by keeping garbage and other food waste contained. |
| A cat sitting indoors in a window at night. | VO: Cats and dogs are safest when they are kept inside… |
| Person walking a dog on a leash at night. | VO: …or on a leash after dusk. |
| B-roll of wildlife in DC, on the National Mall. | VO: It's up to us to do our part to learn to live with wildlife in our nation's capital. |
| Campaign logo and website. Fade to black. | VO: Visit districtcoyotes.org for more information. |